Writing Insights & Resources

The Breadth and Depth of Writing in Long Documents

A strong academic or professional document requires both: breadth ensures comprehensiveness and contextual awareness, while depth demonstrates intellectual rigour and mastery.

How to Format Headings in a Report

Headings are the signposts of a report that guide readers through the content, show how ideas are organised, and make complex information easier to scan.

Using Images in Academic Writing: A Guide to Best Practice

Images can play a crucial role in enhancing clarity, supporting arguments, and improving engagement. When used thoughtfully, images are not decorative add-ons but essential components of scholarly communication.

Making an Argument Using the PREP Method: An Academic Approach

Clear, persuasive communication is a cornerstone of both academic and professional life; the ability to construct a compelling argument determines how effectively ideas are received.

Academic Writing Fundamentals: Mastering the Basics for Research Success

Academic writing is more than just putting words on paper — it's about clarity, logic, evidence, and structure.

How to Undertake a Structured Literature Review: A Step-by-Step Guide

Whether you're writing a thesis, academic paper, or research proposal, a structured literature review is a cornerstone of strong scholarship.

How to Structure an Empirical Thesis: A Step-by-Step Guide for Students

An empirical thesis demonstrates your ability to investigate a research question through systematic observation, measurement, and analysis.

Creating a Consistent Brand Voice Across Teams: A Practical Guide

In a world flooded with content, your brand voice is your signature; it’s how your audience recognizes you.

Advanced Collaboration Techniques for Writing Teams: From Chaos to Cohesion

Advanced collaboration techniques to help writing teams streamline their process, sharpen their output, and scale their impact.

Structuring Long-Form Content for Maximum Impact

Long-form content allows you to dive deep, build authority, and provide real value to impact your audience.

Typography Best Practices for Digital Content: How to Make Your Text Work Harder

Good typography does more than make content look attractive—it makes it readable, accessible, and impactful.

Building a Sustainable Writing Routine: Strategies for Long-Term Success

Developing a sustainable writing routine is about creating a rhythm that supports creativity without causing burnout.

Top Tips for Working Effectively with Your Thesis Supervisor

Like any professional relationship, working with a supervisor requires clear communication, mutual respect, and proactive planning.

Productivity Hacks Every Writer Should Know

The blank page isn’t your enemy—distraction, perfectionism, and lack of structure are. Try these hacks to keep you on track.

The Complete Style Guide for Teams: How to Create and Use One Effectively

A shared style guide acts as a north star, helping teams speak with one clear voice, maintain professionalism, and save time.

Writing a Powerful Introduction Using the Pyramid Principle (with SCQA)

A well-crafted introduction is essential to capturing a reader’s attention and setting the stage for compelling, logical content.

The Future of Content Creation with AI: What’s Next for Writers, Brands, and Creativity

We explore the future of content creation with AI, cutting through the hype to examine the opportunities and challenges.

AI-assisted Writing

In a digital age driven by content, the ability to write clearly, persuasively, and efficiently has never been more valuable.

A Guideline for Using AI in Thesis Writing

A Guideline for Using AI in Thesis WritingAI offers significant support for thesis writers, from accelerating literature reviews to improving style, managing data, and maintaining momentum. Yet its role should be understood as scaffolding, not replacement.